UNIT 1
Introduced
(Elon's World)
In year 2000, Silicon Valley and San Francisco was in a
depression. The Internet madness has died down.
Venture capitalists do not invest anymore because of the dot
com bubble.At the time, silicon Valley was only busy making click-ads. Twitter
and Facebook were just starting Out. Some say that the technology industry had
failed. It stopped turning science fiction into reality.
Elon Musk was also part of the dot com mania. After
finishing college, he made $22 million from Zip2. It was software like Google
Maps. Zip2 was bought by Compaq in 1999. Musk invested his money to another
start-up called X.com. It became PayPal. When eBay bought PayPal in 2002, Musk
became even richer.Instead of staying in Silicon Valley, Musk moved out to Los
Angeles. That is where he built Tesla, Space X and Solar City. His companies
lead in the automotive, aerospace and solar industries. With rockets, electric
cars, and solar panels, Musk transforms the future. In Elon's world, reality
and science fiction are rolled up into one.
Elon Musk is different from other technology millionaires
because of his worldview. Musk said, "If we can solve sustainable energy
and be well on our way to becoming a multi-planetary species..that would be
really good." Today, Musk Co. has thousands of employees. It has a net
worth of $10 billion.
Africa
Musk's Grandfather JJoshu Haldeman flew his own plane from
Canada to South Africa.He migrated with his whole family. They settled in
Pretoria.But sometimes, the family would fly to Norvway, Scotland and
Australia.MayeHaldeman and Errol Musk were childhood sweethearts.
Right after marriage, they had Elon. He was born on June 28,
1971. Errol Musk is a successful engineer. Maye is a dietician. They had two
other children named Kimbal and Tosca.
At 5 years old, Elon showed high levels of concentration. He
spent many hours reading. His favourite books are The Lord of the Rings and The
Hitchhiker's Guide to Galaxy. When he ran out of books, he read two sets of
encyclopaedia.Things went well with the Musk family. They owned the biggest
home in Pretoria. However, when Elon was eight years old, his parents got a divorce.
He and his brother Kimbal lived with his father. Elon thought that he didn't
have a happy childhood. His father was nota happy man.
The first time Elon saw a computeer when he was 10. He got
really amazed. He immediately asked his father to buy one. When the Computer
arrived, Elon spent three whole days to learn BASIC programming.Elon was very
close with his brother Kimbal and ccousin Peter, Lyndon and Russ Rive. They
make homemade rockets and explosives. They also enjoy long train trips and play
Dungeons & Dragons.
At school though, Elon had a very different experience. He
was often bullied. There was an incident that really traumatized him. Elon was
eating at the stairs.And then a boy attacked him from behind. He was kicked in
the head and pushed down. Elon fell from the stairs. He got more punches.Elon
was immediately brought to the hospital. He had blood all over. It took him a
week to go back to school. For four years, Elon endured this situation. The
gang would always go after him for no reason. Eventually, he had to transfer.
At 17 years old, Elon was eager to leave South Africa. He
thought America would give hinm better opportunity. He was alsointeresteed in
Silicon Valley. When his family got Canadian citizenship, Elon flew to his great
escape.
UNIT 2
Canada
Musk had a difficult time in Canada.
He just rode the plane with no place to stay. It took him
awhile to find his relatives. For his 18th birthday, he celebrated with some
neighbours and the relatives he just met. Musk Worked odd jobs such as tendingg
vegetables and cutting logs. Later on, Kimbal also arrived in Canada.In 1989,
Musk enrolled at Queen's University in Ontario. It is where he met his
ex-wife, Justine Wilson. Justine stood him up for their
first date. But Musk was persistent. Justine said, "He can sweep you off
your feet."
A lot changed for Musk in college. He still talked a lot
about space and energy. His classmates would just laugh it off. Musk found
people who share the same interests. Musk made
extra cash by fixing computers. He also sold spare parts to
his dorm mates.After two years, Musk got a scholarship. He continued his
studies in University of Pennsylvania. He studied both economics and physics.
At Penn, Musk found friends was have lunch and discuss
physics. He also rented a frat house with a close friend. They would hold wild
parties for $5 per head.
Musk wrote interesting business plans for his classes. One
of them was entitled "The Importance of Being Solar". He predicted
that there will be a leap in solar power tech. Large solar plants will be
constructed. He discussed solar cells and the compounds that can maximize their
power.He also wrote a papeer on ultracapacitors. They are battery cells which
can store huge amounts of energy. They can recharge and deliver power 100 times
more than other capacitors. Musk already thinks of electric cars and rockets.
His professors commended him for his concise analysis. Musk
can tackle complex physics concepts. He also knows how to make good profit from
them. He first thought of creatingg video games after finishing college.
But Musk wanted a career that would have a big effect on the
worla.He would often dream about space, renewable energy and the Internet. They
have great market potential. Musk also thought they would create significant
change in the future. silicon Valley is busy sharing baby photos. But Musk is
working to save human race from annihilation.
Elon's
First Start-up
In 1994, Kimball and Elonhad many road trips. They had the Idea
of a business on the Internet.
Eventually, Musk became an intern in Silicon Valley. When he
finished school, he and Kimbal started the company.Zip2 is the online version
of the Yellow Pages. It is a directory and map of all business establishments.
Elondid the website coding. Kimbal was responsible for selling the site. Kimbal
did door-to door sales. But business Owners don't understand
Compaq bought Zip2 in 1999. The Musk brothers have turned
their dot Com idea into a reality. lt wasn't easy though. Elon Musk wanted to
be CEO.
UNIT 3
PayPal
Mafia Boss
Musk turned
from a Canadian
backpacker to
a multi-millionaire in a decade. He was only 27. All-in-all, he acquired $22
million. He bought a huge Condominium, a prop plane and a sports car. Musk
drove his McLaren Fl all around silicon Valley. While an intern, Musk had the
idea of Internet banking. He shared it with his seniors but they did not like
it. In the 90s, people were hesitant on purchasing books online. No one wants
to encode their credit card numbers on the Web.
Musk,
however, was intent on creating this bank online. He invested $12 million to
his new project. he called the online banking ite X.com. One of his co-founders
said, "That's part of what separates Elon from mere mortals. He's willing
to take an insane amount of personal risk. when you do a deal like that, it
either pays off or you end up in a bus shelter somewhere."Zip2 was a neat
practical idea. But X.com changes the banking industry. Musk enters a business
backed with nothing but his passion. He thought that the bankers were doing
everything wrong. He can do better.
As with Zip2,
Musk pitched the company to venture capitalists. He made powerful speeches to
encourage engineers to Work for him.X.com became a legitimate finance service.
It has banking license, mutual fund license and FDIC insurance. In November
1999, the site went live on the internet Musk stayed at the office for 48 hours.
He wanted to make sure things are running smoothly.X.com pioneered a payment
system. The new payment system was called PayPal. It can send money just by
entering the person's e-mail. Within a few months, PayPal gained 200,000
clients. It's a very convenient way to move money. Banks take days to procesS.
In March
2000, X.com merged with its competitor Confinity. Musk still own majority of
the shares. The company name remains the same. But X.com and Confinity had a conflict.
It is because of different
Cultures and
decision-making. Agroup of employees planned oust Musk They want to put Peter
ThielfromConfinityas CEO.Meanwhile, Musk was having honeymoon with Justine.
Right after landing, Musk convinced the board to reconsider. But it was too
late.
He was told
that the company was moved on. Musk again lost power on the company he
started.X.com was rebranded as PayPal on June 2001. Musk secured his role as
Company advisor. He invested more. He increased his stake as Paypal's major
stockholder. The dot com mania, however, was coming to an end. The other tech
companies were in a hurry to sell.
Musk
convinced the board to tun down offers. PayPal's annual revenue rose to $240 million.
It is a strong independent company which could go public. And then,in2002,
PayPal got an offer from eBay for $1.5 billion. After taxes, Musk was able to
take home $180 million. PayPal was able to survive the dot com bubble. It vwas
because of
Musk's instincts at market and technology trends.The company also made a
successful IPO despite the 9/11 attacks. PayPal became a winner even if the
technology industry was down.
Mice in Space
In June 2001, Elon Musk turned 30. He moved on from Silicon Valley. Musk and
his wife started over in Los Angeles. After PayPal, he had time for his dreams
on space travel and rocket ships. There's no better place to sttart than
L.A.The weather of Los Angeles is good for aeronautics. Musk found people who
have the same vision as him. He joined a group called Mars Society. It studies
life on Mars. It has a project calledTranslife Mission. It is about a capsule
that will orbit Earth. The crew of the capsule are mice.
Musk donated
$500,000 for Mars Society and its project. He suggested that Translife Mission
should extend all the way to Mars. One day, Musk was browsing the NASA
website.But he became realy disappointed. There is no definite plan or exact
schedule for Mars exploration. Musk read books on aerospace. He hired talented
engineers to plan the rocket ship. He studied the performance of low-cost
rockets. The existing rockets produced by the Russians, Boeing and Lockheed are
very expensive.They carry gigantic satellites. Musk thought of cheaper rockets
which can be used for research and commercial use. When eBay bought PayPal,
Musk earned the hundred million dollars. He used it to build his
rocket ship
to Mars. In June 2002, Space Exploration Technologies was founded. Musk was
joined by the Mars Society members and other space enthusiasts in Los
Angeles.Musk was very excited for Space X. However, a tragedy happened in his
family.Justine gave birth to their first child Nevada Alexander Musk. But
within ten days the baby would die.
Justine and
Elon put him to bed one night.Nevada slept lying on his back. The baby was
sound asleep.But when his parents checked him, he wasn't breathing anymore. The
doctors said it was sudden infant death
syndrome.When
the paramedics came to revive him, the baby was already brain dead. He lacked
oxygen. He was put on life support for three days. Justine held her baby boy in
her days. Justine held her baby boy in her
arms when he
died. She mourned openly. ButElon Musk firmly said he doesn't want to talk
about it.
Justine
thought that it was Elon'sdefense mechanism. He picked up since childhoood. She
said, "He doesn't do well in dark places. He's forward-moving, and think
it's a survival thing with him." Musk focused on the rocket launch attempts
of Space X. In the next 5 years, Justine will gIve birth tO a set of twins and
thern the triplets. Musk said, "I'm not sure why l'd want to talk about
extrermely sad events. It does no good for the future. If you've got other kids
and obligations, then wallowing in sadness does no good for anyone around
you."
UNIT 4
All-Electric
In 2002,
talented engineer J.B. Straubel bought a Porsche. He transformed it into an
electric car.
It was a time
when there was no movement yet for clean technology. He tried to find investors
for his
product. For
months and months, Straubel was rejected. Finally, he met Elon Musk. Musk was
thrilled aabou the electric car. He brought in his Own idea of batteries and
energy storage. He agreed to give Straubel his funding immediately. Their
partnership went on for the years to Come.
Meanwhile,
there were business partners. They were also interested in building electric
cars. Their names are Martin Eberhard and Marc
Tarpenning
from Northern California. On July 2003, they founded Tesla Motors. It was
inspired by Nikolaj Tesla, the inventor of electric motor.Eberhard and
Tarpenning pitched their company to Musk in Los Angeles. All of them shared the
idea of ending America's dependence on oil. Musk has always been an advocate
for clean and Sustainable energy. He became the chairman and largest
shareholder of Tesla. Not long after, J.B.Straubel joined the company.
The team
realized that the big car companies don't actually manufacture cars anymore.
BMW has its parts made overseas. Locally, the company only handles marketing,
sales and final assembly. Gone are the days when Ford Motors worked with raw
materials.Tesla
Motors is
determined to build electric cars from scratch. Musk and his team of engineers
made the Roadster as prototype. The process, however, takes a lot of time,
effort and money. As Tesla created its next product, Musk was on the verge of
bankruptcy.
Pain,
Suffering, and Survival
Elon Musk
began to gain public attention since PayPal. The presss love to talk about him.
People are curious about this multimillionaire
with a weird
name. He is also known to put lots of money to electric cars and spaceships.
Musk would hang out with celebrities and other businessmen.He puts on a good show.
But Musk is actually having problems. It was with the finances of Tesla and
Space X. The electric car prototypes and rocket launch attempts are eating up
all his money He was being ridiculed by the press for his failed products.
To make
matters worse, his marriage with Justine is falling apart. They already have
five children by 2006, a set of twins and a set of triplets. In 2007, Justine
suffered from
postpartum
depression. Tesla has to recreate its prototype Roadsteer. Space X is preparing
for the Falcon 11 launch. Both projects are consuming Musk's time and money. He
is busy with his companies 7 days a week. He
almost never
comes home. Justine felt she is just a trophy vwife and not a partner. Musk
filed a divorce on JJun 2008.
Justine
expressed her feelings openly on her blog. She would post about Musk and the
divorce proceedings. Bill Lee, an investor and friend of Musk, got worried
about his mental state. He invited Musk to take a
vacation in
London. It was then that Musk met his second wife Talulah Riley. He was set up
to meet the 22-year-old English actress. Riley accompanied Musk for the rest of
his London trip. They would talk and have dinner together.
When Musk
returned to Los Angeles, Riley followed after a few weeks. Musk told Riley that
he already has five kids. He also told her that he's having a divorce. But when
Musk proposed to her, she still said yes. It was indeed a whirlwinnd
romance.Riley got to witness Musk's struggle with his companies. She said,
"He looked like death itself. I remember thinking this guy would have a
heart attack and die." Space X lost millions from the failed rocket launch
attempts. Tesla spenta lot for its prototypes. Both companies were getting
bankrupt.
Musk had to
sell prized possessions like his McLaren Fl. He asked his investor friends to
fund Space X and Tesla through the end of 2008. Some company employees even
wrote some checks to help. Musk had to Scrape money to cover payroll every
week.Meanwhile, NASA was looking for a contractor to resupply the International
Space Station. Musk did everything he can so Space X would get the contract. As
for Tesla, he negotiated another funding from the investors. He also put in all
of his remaining personal funds. He even sold some of his stocks in Solar City.
Fortunately,
on December 23, 2008, NASA announced that it had chosen
Space X to
supply for ISS. The agency would pay $1.6 billion for a total of 12 flights.
Musk was spending his holidays with Kimbal at Colorado. He burst into tears as
the ttransaction proceeded. ELon Musk came to America with nothing. He lost a
child and went through a very public divorce. He was on the verge of losing his
companies and his entire life's work. But Elon Musk endured. AS one of his
friends said, "What he went through in 2008 would have broken anyone else.
He didn'tjust survive. He kept working and stayed focused"
UNIT 5
Lift-Off
After
everything that Musk went through, Falcon 9 successfully made it to space. It
would carry satellites for nations and companies. The rockets also deliver supplies
for the ISS. Since Falcon 1, Musk has spent a lot of money for the perfect
rocket ship. His engineers have worked and failed for years.At present, Space X
launches one
rocket a month. It hha beaten its competitors locally and internationally. Other
companiess rely on foreign suppliers. But Space X builds the rockets from
scratch.
Furthermore,
the cost per launch is the lowest in the aeronautics industry.
Musk and his
team of engineers are looking for ways to make Space X rockets even better. The
rockets are reusable. They can return to Earth. The engineers work so they will
land back accurately on the launch pad. Space X became successful because of
Musk's attention to detail and hard work. Musk ultimate aim is to make space
flights practical and economical. If there are many rocket supplies, it would
be possible make a colony on Mars. The rest of the aeronautics industry made
space boring. But Space X Continues to modernize its rockets and spaceships.
Elon Musk keeps on finding ways to turn science fiction to reality.
The Revenge
of the Electric Car Tesla Motors began shipping the Model S sedan in 2012. The
luxury car fully runs on electricity and can go 300 miles with a single
batteryy charge. Its speed is 60 mph in 4.2 seconds. It has two trunks and a
seat capacity of 7 people.without the engine and machinery of oil cars, Model S
runs almost without noise. tonly has a battery pack and an electric motor on
its rear. Model S
is ahead of
other luxury sedans on almost everything. Inside the car, there is a 17-inch ttouc
Screen where the driver can aacces all car controls like adjusting stereo
volume or air-conditioning. It also has a steady Internet connection for
navigation or music streaming, Therefore, Model S doesn't need a bulky
dashboard that covers up car space.The driver doesn't need keys or ignition button. Once seated, the sensor
detects the weight of the driver and automatically starts the car.
Furthermmore, the Model S can be recharged for free at olar powered stations scattered
along the highways.
To buy a
Model S, the driver can walk-in the stores at malls or oorde online. Either
way, the electric car will be delivered straight to your homhe,office or
wherever. Since it doesn't require tune-ups or oil change, Model S is
low-maintenance. If it needs a repair, Tesla engineers will be the one to pick
it up.Tesla went on to provide a smartphone app to accompany Model S. Through
it, the car can be located from anywhere. With software updates, Iike faster
recharge, Tesla has transformed the electric car to a gadget. As one of the
earliest owners said, "It changes everything about transportation. It's a
computer on wheels."
Complete
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2 Comments
This man is a great, and very inovative persion in this 21th century
ReplyDeletevery enovative m,an
ReplyDeleteThank you